We paved the way for the transformation of Pimkie from a discount textiles company into a fashionable brand for the young generation. A brand strategy was developed that served as basis for a completely new concept in communication and retail.

First precise questions were posed concerning the status quo: What does Pimkie mean? What real relevance does the brand have for young female customers? What attitudes lay lurking behind it? From the responses dan pearlman created the »Feel Pimkie« strategy.......more